Growth
How to Know If Your Website Is Helping or Hiding Problems
A practical guide to spotting whether a site is creating clarity or hiding conversion problems.
Library
Blog
Notes, playbooks, and field-tested lessons from real BTLS builds.
9 shown • 9 total
Analytics
Why CTA Tracking Changes the Conversation
CTA tracking helps business owners understand which parts of the website are creating meaningful action.
Websites
A Better Way to Think About Service Pages
Service pages should clarify the problem, prove fit, and move the visitor toward a measurable next step.
Analytics
What to Measure Before You Redesign Your Website
Before redesigning, measure the signals that show whether the current site is actually producing business outcomes.
Strategy
How a Clear Funnel Helps Owners Make Better Decisions
A simple explanation of how funnel visibility helps owners stop guessing and start improving the right parts of the site.
Analytics
The Difference Between Traffic and Intent
Traffic is not the goal. Learn why calls, forms, bookings, and CTA behavior are stronger business signals.
Websites
Why Business Websites Need More Than Pretty Pages
A practical look at why a website needs structure, measurement, and clear next steps — not just better visuals.
Strategy
My first blog post
This is my first blog post. An excerpt to draw readers to click. I guess ideally we would just take an enticing snippet from the actual blog post body, but surely, this will do.